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Marketing Labs

PopSockets Case Study – The Incredible Power of Word-Of-Mouth

In this post, we bring to you this incredible story of PopSockets started by a Professor and an amazing journey from creating the product to selling millions of it through word-of-mouth marketing only. You will see how only word-of-mouth marketing alone is helping to sell millions of this unique product . THE BEGINNING – UNTANGLING HEADPHONES Prof. David Barnett had a problem, which all of us might have faced. His headphones would tangle every time he put them in his pocket. So he went out to look for a solution. He went to the local store and purchased two buttons and glued them to the back of his phone. He…