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Marketing Labs

How many posts should a brand publish per day?

The publishing frequency for a brand on Social Media is an often asked and debated topic. This topic has been done to death. There is tons of content, and research on this topic. I’ll share best and not so best practices about deciding on how frequently your brand should post content on social media. There are 3 broad approaches followed by brands while posting on social media. If you are serious about identifying the best frequency of posting for your brand on social media, you can skip the first two approaches. But to know definitely on what NOT TO DO, while publishing on social media, do read the first 2…